I’ve now received two emails to take the “Bonefish Grill Challenge,” where I’ll get a $25 gift certificate to Bonefish Grill and a $25 American Express gift card to use at any other restaurant. I’m then supposed to write about both experiences in a head-to-head format. Wow. I’m not sure if this is a brilliant marketing device or an act of desperation. It’s completely legitimate, as there are a number of other bloggers who have done this. Here’s one. At least they require the bloggers to disclose the consideration paid by Bonefish
I’ve never eaten at a Bonefish Grill, and after receiving this bit of enticement, I’m even less likely to give them a try. I absolutely, positively won’t be bought. Well, I won’t be bought for 50 bucks, that is.
Here’s a graphic from the email: