Ed Mitchell Featured in N&O

February 6, 2008

Andrea Weigl has a great in-depth story on The Pit’s Ed Mitchell in today’s News & Observer. Weigl pulls no punches, digging into Mitchell’s background, his lawsuit with the bank that foreclosed on his Wilson barbecue restaurant, and his ultimate conviction for tax evasion. Ed Mitchell, like all of us, is a flawed human being. He has made a number of mistakes and lost control of the industry built around his “Pitmaster” persona. But give him credit: he landed on his feet, found a solid business partner in Greg Hatem, and has put together an incredible barbecue restaurant. In some ways, Mitchell’s failings make him a much more intriguing character, and when you get right down to it, a little notoriety probably ain’t too bad for business. Frankly, I like Ed Mitchell — he’s got a personality that will win you over the moment you talk to him. You may feel like you’re talking to a snake oil salesman, but Mitchell ultimately convinces you that not only should you buy that snake oil, but it really does the body good. He’s a salesman. He’s a personality. He’s a barbecue icon. While you’re at it, check out the multimedia presentation on Mitchell on the N&O’s website. Read the rest of this entry »