One of my favorite food blogs is Bob del Grosso’s A Hunger Artist, and in today’s post, I found something that reminded me of how much other countries strike the perfect balance in their appreciation of food. Here in the US, we’re constantly bombarded with ads touting the nutritional aspects of food, a dish’s convenience, or, god forbid, the sheer size of portions. On one hand, we don’t have much of an appreciation for food at all, whereas on the other hand, we take it way too seriously.
When del Grosso posted this YouTube clip from Italy, I almost fell out of my chair laughing. You could not find a commercial that is more kitschy, more idiotic, yet completely perfect. It takes a serious and iconic food item, Parmigiano Reggiano, and makes it completely whimsical. Call it an “Up With People” for the foodies.
Enjoy, and watch it to the end for the Christmas snow scene.